Our classic, straight forward straightener features 100% Ceramic plates. Get your hair smooth and shiny within minutes!




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$99.00 tax excl.

Our classic, straight forward ceramic straightener, with solid ceramic plates, guarantees fast and smooth straightening results without pulling or breaking your hair.

Your hair will be three times smoother and silkier than with ordinary ceramic straightening irons.

High concentration of negative ions cuts straightening time in half.

Negative ions renew your hair's natural softness and shine while eliminating frizziness.

Ultra-light: The body of the straightener is constructed using light-weight, high-strength composite materials, commonly used in the aerospace industry.

Ultra-fast: Achieve the desired temperature in less than 25 seconds (half the time of conventional models). This in turn saves electricity and prolongs the lifespan of the product. On/Off switch on the temperature control thermostat.

Hotter and more consistent heat on all adjustable temperature settings

Adjustable temperature controls suitable for every hair type (240°C/460°F, 120°C/200°F)

Ergonomic design making it more comfortable to use.

Designed in Italy, engineered with American technology.

One year manufacturer's warranty.

Free shipping.

From Comment
2011-08-04 Danielle .... I purchased my Forever straightener about a month ago and it is the best hair product I have ever used. Normally I keep my hair pulled into a bun, since getting this straightener I wear my hair down all the time. I get so many compliments on my hair. The best straightener on the market and worth every penny.

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